AI-first software consultancy for small business
Your business outgrew its spreadsheets.
We build the custom software, portals and automation your business actually needs, then hand you the keys.
Where it comes from today
- Spreadsheets
- Paper forms
- Accounting software
- Card machine
Your customer, job or member
one record- Status
- tracked
- Owner
- tracked
- What is owed
- tracked
What happens without you
- Reminders and follow-ups go out on time
- Invoices raised from work actually done
- Your client can see where things stand
Nobody decided to run a business this way. It accumulated.
The spreadsheet is load-bearing
It solved a problem once and became the place information lives. Now four people depend on it and one of them built it.
Nothing talks to anything
The same customer detail gets typed into the website, the accounting package and two other places, each slightly wrong in a different way.
Chasing is somebody's whole afternoon
Payments, documents, follow-ups. None of it is difficult and all of it depends on a person remembering at the right moment.
The software you can buy does not fit
One product does half of it, all of them are priced per user, and every one of them wants you to work its way instead of yours.
Built for your sector
A gym does not need what a law firm needs.
The generic answer is why the software you tried did not fit. Find your industry and read the specific version.
Not listed? Tell us what you do. The underlying work is the same for any business running on disconnected tools.
Six things we do. Most projects use two or three.
We start where the time is actually going, which is rarely where people expect.
You see the price and the shape before anyone builds anything.
Five steps, in this order, every time. The first one is free and you keep what it produces.
Understand
We learn how your business actually runs before proposing anything.
What you get
A short written summary of what we heard, what we would tackle first and why. Yours to keep whether or not you go further with us.
What it costs you in time
About forty-five minutes, plus a follow-up read. No preparation needed.
Design and quote
You see the shape of the solution and its price before anyone builds anything.
What you get
An approved scope and a fixed written quote. The price does not move unless you change the scope, and then you get a revised quote first.
What it costs you in time
One review session and a decision. No commitment until you approve the quote.
Build in the open
You watch it happen instead of waiting for a reveal.
What you get
Working software you have already used, arriving in pieces rather than as one delivery at the end.
What it costs you in time
A short review whenever something becomes usable. Typically every week or two.
Switch over safely
The cut-over is rehearsed, verified and reversible.
What you get
A reconciliation report you can check yourself, plus a team that has used the system before it went live.
What it costs you in time
A training session per group of users, and a decision on when to switch.
Keep it running
Software that still fits in month twelve, not just week one.
What you get
An optional support arrangement, priced separately, that you can end without losing anything.
What it costs you in time
None, until you want something changed.
Find out what this is worth before you talk to us.
Five tools, free, no sign-up and no email wall. Each one ends with something you can act on.
Manual work cost calculator
Put a yearly figure on the admin your team does by hand. The formula is shown, so you can check it.
Work out my numberIndustry operations audit
Six questions written for your sector, scored honestly, with the specific gaps ranked.
Audit my operationsTool stack teardown
Tell us what you run on. We will tell you what each tool is fine at and what it quietly costs you.
Tear down my stackSolution blueprint builder
Turn your goals into a phased plan of real modules, in dependency order, ready to quote.
Build my blueprintAI readiness check
Where AI would genuinely help you first, and where plain automation is the better tool.
Check my readiness
We are new enough that all we can offer you is how we work.
So here it is, written as things you can hold us to rather than words about ourselves. If we break any of these, you will know, because each one is specific enough to check.
You own it, all of it
Your data is exportable in a standard format at any time. The source code of what we build for you is yours, documented and handed over. We would rather earn the next project than rely on you being unable to leave.
A price that does not move
Every engagement is quoted in writing and itemised by module before work starts. If scope changes, you get a revised quote to approve first. There is no invoice you did not see coming.
You can see progress without asking
Clients get a login showing live project status, what is in flight, what is done, and every quote and invoice. You never have to send an email asking where things are.
A human approves anything that matters
Automation handles the mechanical work. Judgement stays with your team. AI drafts, a person approves before anything reaches your customer, and every automated action is logged.
We will tell you not to buy
If an off-the-shelf product genuinely fits your process, we will say so and help you set it up properly. If your workflow is broken, we fix that before automating it, because automating a broken process just produces the wrong answer faster.
No jargon, ever
Decisions are explained in terms of what changes for your business. You will never be asked to choose between technical options you have no basis to judge.
The four questions everybody asks first.
We are not a technology company. Is this going to be over our heads?
No, and if it is, that is our failure rather than yours. We work with owners who have never commissioned software before. You will never be asked to choose between technical options you have no basis to judge. We describe the decision in terms of what changes for your business, recommend one option, explain the trade-off, and let you decide.
Do we have to replace the software we already use?
Usually not, and we push back when a client suggests it. Replacing a tool that works is expensive and disruptive. Far more often the problem is that your tools do not talk to each other, which integration fixes at a fraction of the cost. We only recommend replacing something when it is genuinely holding the business back.
Why is there no price list on the site?
Because a number without scope would be dishonest, and a range wide enough to be true would tell you nothing. What we can commit to is process: every engagement is quoted in writing, itemised by module, before any work starts. You approve the quote and the price does not move unless you change the scope, in which case you get a revised quote first.
What happens if we want to stop working with you?
You keep everything. Your data is exportable at any time in a standard format, and the source code of what we built for you is yours, documented and handed over. We would rather earn the next piece of work than rely on you being unable to leave.
13 more answers covering how we work, what things cost and what happens after launch.
Start with a conversation that costs you nothing.
Forty-five minutes on how your business actually runs, followed by a written summary of what we would fix first. Yours to keep either way.